Unilever

Unilever_logo_2004

Services contracted

Ghostwriting, content strategy, social media management (LinkedIn, Twitter, Facebook).

 

Background

Working with creative agency Hodes, devising and delivering cutting-edge content strategy to boost Unilever’s talent acquisition efforts and employer brand equity.

Utilising the thought leadership of senior global executives and the employee advocacy of Unilever’s workforce, we created a complimentary series of compelling narratives that reached and engaged millions of people around the world. Receiving the personal backing of Unilever’s CHRO Leena Nair and plaudits from CEO Paul Polman, our campaigns and content broke new ground in the employer brand space and contributed significantly towards Hodes’ CIPD RMA Agency of the Year Award.

 

Selected Content Portfolio

Why We Need to End Millennial Stereotypes Now – Ghostwrite for Chief HR Officer Leena Nair

Why I Stayed with Unilever for 38 Years – Ghostwrite for Chief HR Officer Emeritus Doug Baillie

The Apprentice: More Exciting in Real Life? – Ghostwrite for Unilever Foundry Project Coordinator Matthew Bailey

From Inspiration to Action: How to Deliver Pitch-Perfect Presentations – Ghostwrite for Head of Unilever Foundry Jeremy Basset

 

Standout Campaign: Put It Right

  • Reached 6 million people across Facebook and Twitter
  • 950,000 views of the launch film on Facebook
  • Over 3,000,000 impressions of #PutItRight on Twitter
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