Macat aims to make the ideas of great thinkers accessible and comprehensible to everybody, everywhere. I was recruited as a senior copywriter to spearhead content strategy across paid, owned and earned media.


Selected content portfolio

What Brexit, Plato and Boaty McBoatface can teach you about democracy

Trump Tactics: Why America is voting for a bully

Artificial Intelligence and the morality minefield



  • Creating a diverse range of compelling content, utilising visual storytelling, experimentation and continuous ideation to engage audiences, build newsletter following and drive leads.
  • Working with Head of Marketing to deliver growth targets by developing and actioning sustainable growth-hacking techniques. In six weeks, doubled blog UPV to 21k per month and increased proportion of super user engagement by 45%.
  • Supporting Chief Content & R&D Director to deliver highly technical content on the cognitive sciences, as well as to create a suite of advanced critical thinking development tools for businesses, schools and individuals.
  • Refining brand, tone of voice and style guides to assist company’s strategic transition from B2C to B2B orientation.
  • Overseeing social content production and strategy for a 200k community across Facebook, LinkedIn and Twitter.

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