I was recruited to project manage the delivery of creative, digital, content-led Christmas campaign for Tin Man Communications‘ client, Avis Budget Group. Responsible for co-ordinating action across multiple stakeholders and service providers, internal and external campaign communications and marketing via social media and eCRM channels. The 12-day campaign converted £11,000 worth of sales (twice the amount of sales compared to the same period the previous year) and received the EMEA Sabre Gold Award.
– Delivered a beautifully designed, digital Avis Christmas Calendar that offered consumers and preferred Avis members the chance to play, share and win prizes. Within a period of twelve days the competition website accumulated 17k unique users, from which Avis received 27k competition entries.
– Planned and delivered share-driven Twitter campaign and ad-driven Facebook campaign which garnered 1.5 million reach and 40k engagements.
– Tracked a range of statistics throughout the campaign and compiled comprehensive evaluation document that gave Avis Budget Group valuable insight into the campaign and on how their future digital offerings can learn from and build on its success.